PATTERNITY & SUPERMARKET SARAH

AN INTERACTIVE RESOURCE // A CURATED KALEIDOSCOPE OF PATTERNITY FINDS //

\\\ A CURATED KALEIDOSCOPE ///

Drawn to Sarah’s innovative approach to online shopping – the merging of the tactile & the digital – we were inspired to apply our vision & aesthetic to her technique; developing a living breathing representation of our online resource. The Wall, globally sourced & carefully compiled, served to showcase a selection of our most treasured items. Unified by pattern these ranged from one off vintage to new designer work. Also featured; handmade limited edition Patternity studio pieces & the sum of our collaborations; notably the ‘Totem Headpiece’ conceived & developed with accessories designer Camille Roman aka Tour De Force.

ART DIRECTION & STYLING // PATTERNITY

Drawing a parallel with the concept behind our trademark pattern – a breakdown & rearrangement of our geometric logo – the array of sourced items converge & contrast to form a single kaleidoscopic image which shatters with each individual purchase; the items going on to live out their own unique stories.